TCEB’s annual international media experience trip showcases Thailand’s consistent new development that redefines business experiences for MICE travellers
Thailand Convention and Exhibition Bureau’s (TCEB) annual international media experience trip 2019 showcased the new strength of Bangkok’s and HUA Hin’s twin destination dynamism as development continues to form new attractions and activities at a community level.
TCEB’s Senior vice chairman – Business Mrs. Nichapa Yoswee said: “TCEB is mistreatment this to assist redefine business experiences for MICE travellers in each destinations. The spick-and-span attraction at ICONSIAM, the new venue – True ICONSIAM Hall, in conjunction with the newest exclusive Michelin marked cooking experiences, are serving to to strengthen international MICE business in Thailand. whereas innovative attractions and activities in native communities, like palm tree sugar production in Samut Songkram, salt spa in Phetchaburi, each within the locality of HUA cubature unit, and flavorer product in HUA cubature unit, gift redefined business opportunities and experiences typically not antecedently accessible.”
This redefined plan of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is currently incorporated as a brand new growth driving engine within the government’s 20-year national development arrange, and the recent government policy to push a lot of native and community attractions on the far side the established destinations.
“The positive development in Thailand’s MICE policy is mirrored in TCEB’s record performance within the 2019 yr. TCEB has won bids for eleven international conferences whereas attracted seventeen new trade shows and twelve mega-sized meeting and incentive teams of over one hundred,000 delegates,” Mrs. Nichapa aforesaid.
This year additionally sees Thailand hosting 2 world MICE events: the UIA Asia Pacific spherical Table 2019 scheduled for nineteen to twenty Sept in Pattaya and also the 86th UFI world Congress 2019 scheduled for six to 9 Gregorian calendar month in national capital.
In 2020, TCEB can still target key markets around geographical area, Europe, USA, China and Asian nation supported by new development of MICE infrastructure and product. This includes accumulated perform area of recent venue edifice gap and distended and upgraded transportation choices in national capital and nationwide. the event is in conjunction with TCEB’s ‘7 MICE glorious Themes’, BizConnect Application and also the on-line Request for Support (RFS) among several different initiatives to push new concepts for MICE and tools to facilitate events set in Thailand.
“Another key direction of TCEB in 2020 is deepening private-public sector partnership and collaboration, like the Thailand Incentive and Convention Association (TICA), Thai Exhibition Association (TEA) and Thai Hotels Association (THA), to search out inventive MICE solutions and new MICE experiences for shoppers hosting events in Thailand, that we tend to believe can enhance redefined business experiences of our clients” Mrs. Nichapa ended.
So far in 2019, Thailand’s MICE sector continues to show reverberance because it moves from strength to strength. Overall overseas traveler arrivals and revenue (Q1 to Q3 2019) recorded 967,828 travellers (up vi.25% over same amount in 2018) and revenue of seventy,438 million Thai monetary unit (approximately US$ a pair of.3 billion, up 2.23% over identical amount last year).
By sector, MICE arrivals to Thailand showed superb resiliency across the board. conferences accounted for a complete of 249,371 travellers (+4.44% over 2018) and revenue of twenty-two,022 million Thai monetary unit (+6.53%);
Incentives totalled 274,093 travellers (+3.28%) with revenue of fifteen,255 million Thai monetary unit (+0.15%);
Conferences totalled 228,592 travellers (-3.05%) on revenue of seventeen,902 million Thai monetary unit (-3.48%);
Exhibitions totalled 215,772 travellers (+20.02%) with total revenue of fifteen,259 million Thai monetary unit (+5.63%)
Asia is that the high supply market by nation with 852,640 arrivals to Thailand, followed by Europe with forty one,357 arrivals, Oceanica with thirty five,571 arrivals and also the Americans with twenty four,834 arrivals.
After that the center East and continent came in with seven,655 and 5,771 arrivals severally.
In 2020, the quantity of overseas MICE guests to Thailand is anticipated to extend by Martinmas to one,386,000 arrivals and revenue by five-hitter to one hundred and five,600 million Thai monetary unit.