Bangkok and Hua Hin shine for “redefined” MICE of Thailand

TCEB’s annual international media experience trip showcases Thailand’s consistent new development that redefines business experiences for MICE travellers
Thailand Convention and Exhibition Bureau’s (TCEB) annual international media experience trip 2019 showcased the new strength of Bangkok’s and HUA Hin’s twin destination dynamism as development continues to form new attractions and activities at a community level.

MICE of Thailand

TCEB’s Senior vice chairman – Business Mrs. Nichapa Yoswee said: “TCEB is mistreatment this to assist redefine business experiences for MICE travellers in each destinations. The spick-and-span attraction at ICONSIAM, the new venue – True ICONSIAM Hall, in conjunction with the newest exclusive Michelin marked cooking experiences, are serving to to strengthen international MICE business in Thailandwhereas innovative attractions and activities in native communities, like palm tree sugar production in Samut Songkram, salt spa in Phetchaburi, each within the locality of HUA cubature unit, and flavorer product in HUA cubature unitgift redefined business opportunities and experiences typically not antecedently accessible.”

This redefined plan of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is currently incorporated as a brand new growth driving engine within the government’s 20-year national development arrangeand the recent government policy to push a lot of native and community attractions on the far side the established destinations.

“The positive development in Thailand’s MICE policy is mirrored in TCEB’s record performance within the 2019 yr. TCEB has won bids for eleven international conferences whereas attracted seventeen new trade shows and twelve mega-sized meeting and incentive teams of over one hundred,000 delegates,” Mrs. Nichapa aforesaid.

MICE Strategy 4.0 – Thailand Game Changer

This year additionally sees Thailand hosting 2 world MICE events: the UIA Asia Pacific spherical Table 2019 scheduled for nineteen to twenty Sept in Pattaya and also the 86th UFI world Congress 2019 scheduled for six to 9 Gregorian calendar month in national capital.

In 2020, TCEB can still target key markets around geographical area, Europe, USA, China and Asian nation supported by new development of MICE infrastructure and product. This includes accumulated perform area of recent venue edifice gap and distended and upgraded transportation choices in national capital and nationwide. the event is in conjunction with TCEB’s ‘7 MICE glorious Themes’, BizConnect Application and also the on-line Request for Support (RFS) among several different initiatives to push new concepts for MICE and tools to facilitate events set in Thailand.

“Another key direction of TCEB in 2020 is deepening private-public sector partnership and collaboration, like the Thailand Incentive and Convention Association (TICA), Thai Exhibition Association (TEA) and Thai Hotels Association (THA), to search out inventive MICE solutions and new MICE experiences for shoppers hosting events in Thailandthat we tend to believe can enhance redefined business experiences of our clients” Mrs. Nichapa ended.

So far in 2019, Thailand’s MICE sector continues to show reverberance because it moves from strength to strength. Overall overseas traveler arrivals and revenue (Q1 to Q3 2019) recorded 967,828 travellers (up vi.25% over same amount in 2018) and revenue of seventy,438 million Thai monetary unit (approximately US$ a pair of.3 billion, up 2.23% over identical amount last year).

By sector, MICE arrivals to Thailand showed superb resiliency across the board. conferences accounted for a complete of 249,371 travellers (+4.44% over 2018) and revenue of twenty-two,022 million Thai monetary unit (+6.53%);
Incentives totalled 274,093 travellers (+3.28%) with revenue of fifteen,255 million Thai monetary unit (+0.15%);
Conferences totalled 228,592 travellers (-3.05%) on revenue of seventeen,902 million Thai monetary unit (-3.48%);
Exhibitions totalled 215,772 travellers (+20.02%) with total revenue of fifteen,259 million Thai monetary unit (+5.63%)

Asia is that the high supply market by nation with 852,640 arrivals to Thailand, followed by Europe with forty one,357 arrivals, Oceanica with thirty five,571 arrivals and also the Americans with twenty four,834 arrivals.
After that the center East and continent came in with seven,655 and 5,771 arrivals severally.
In 2020, the quantity of overseas MICE guests to Thailand is anticipated to extend by Martinmas to one,386,000 arrivals and revenue by five-hitter to one hundred and five,600 million Thai monetary unit.

Reference Websites.
1. MICE India — A digital Magazine
2. LUXXURY MICE TRAVEL — Corporate Incentive Travel Planner

References Videos:

An Introduction to Corporate Incentive Travel and Events


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An incentive event, also sometimes known as an incentive program or incentive trip, is a planned event or trip that is used to encourage people to achieve a specific business goal. An incentive event is often a program organized to recognize a specific individual or individuals who achieved certain goals whereas incentive travel or an incentive trip is a term usually used to describe a multi-day trip that is awarded to an individual or individuals who achieved specific goals. Most often the goals set are related to sales and business development, but executives and managers have utilized these sorts of incentives for any number of profitable business goals.

How Incentive Events and Travel Work
While these incentives can range from a dedicated local program to an employer-sponsored vacation, when it comes to driving sales, many companies have found that destination-based reward programs (that is to say incentive travel) are some of the most effective forms of employee incentives. Incentive trips can serve as powerful motivation and improve your team’s morale and performance. Who wouldn’t want to spend a few days away from work in a beautiful location all on their company’s dime?

When it comes to incentive travel, corporate event planners will generally organize an incentive program with a trip to a world-class destination or resorts with the sole purpose of encouraging employees to achieve the specific goals that will qualify them for the trip. The company will promote the incentive travel and the explicit goals that must be met to be eligible, and those who qualify are rewarded with an all-expenses-paid trip.​

What Makes Incentive Events Effective
When executed well, incentive events and incentive trips should both motivate and reward. Good incentive events will inspire employees to reach specific goals as well as serve as a reward for those who accomplish them. While incentive travel can vary from organization to organization and even year-to-year for the same company, the most effective incentives are those opportunities that will pique the interest of your employees.

Ensuring that an incentive trip is incentivizing enough is the first step. The next step for an effective incentive event or trip is to promote the incentive travel and the eligibility criteria (such as sales goals). If employees are not aware of the goals, their deadlines, and the specifics of the incentive, the incentive cannot do its job to motivate performance. While most corporate event planners and the executives or managers involved generally do a great job with the promotion of the incentive travel, they typically fall short in the execution.

Planning Successful Events
One of the most common mistakes with incentive travel and events is in planning the event itself and the follow-up. An effective incentive event should be an interactive and engaging method of inspiring employee morale and performance before, during, and after the event. That is to say that great incentives will motivate employees to attain the goals and the event itself should continue to motivate those high performers.

While incentive events should always have fun and enjoyable components that don’t feel like work (it should feel like an award), the most effective events and trips include activities and agenda items that teach and inspire. What better way to reach higher goals next year than to have your top performers learn from one another? In the words of one great event management company, without “fanning the flames of motivation [your incentive event becomes nothing more than a subsidized business party.”

Reference Websites:

Corporate Incentive Travel

AIME Event in Melbourne for Luxury Brands

Indian Exhibitors at AIME 2020

Dubai – The Iconic super-structures City of the Emirates



Dubai is the destination for all seasons and all reasons. Whether you are on leisure or a business trip, Dubai plays a perfect host.

Dubai, the city that sets example of modern architecture for the world is home to several iconic structures. But the two that set the city apart from the world is the Burj Al Arab Hotel and the relatively more recent 830-metre tall Burj Khalifa – the tallest building in the world. And of course, then there is the Palms Island, the man-made city built around water in the shape of a Palm tree. And the Atlantis. And the malls, And more. Simply Fantastic.

Burj Al-Arab

Burj Al-Arab

I still remember many years before that I had visited Dubai when the Burj Al Arab had just opened, I was told about that a non-residential guest will have to pay a fee to enter the hotel, which eventually I didn’t pay but decided to visit the hotel only during my stay at the amazing property. My dream to visit and stay at the hotel took shape in less than one year time and this time I was treated with royalty.

burj kahlifa

Burj Kahlifa

Then during my several visits it was time to see the Burj Khalifa. OMG ! was the first thing I said when I saw the super iconic steel structure. Imagination went just wild. Hundreds of questions crisscrossed my mind. How, when, where ? and so on and so forth. It was simply jaw-dropping. Marvellous. And from the top of the 125-floor, it looked as if you are in another world.

These destinations in themselves have positioned Dubai as a land of many cities within the city. Overnight the limelight shifted from Jumeirah, Deira, Bur Dubai, Gold Souk or the malls, to these new modern-age structures. People from around the world visit Dubai only to see Burj Khalifa.

If you get into Atlantis, except for the long check-in queue, rest everything is amazing. Infact I have seen most groups and FIT travelers adding one night stay at Atlantis in their 4-5 night itinerary. This is complete injustice. Ask any avid traveler and you will know that the Atlantis is just not a one-night property. And specially if you have kids along, no question about that. You cannot even walk and see all of it in one day. My personal favourite dancing and playing with the Dolphins.

Atlantis The Palm

Atlantis The Palm

Abu Dhabi – The family destination for all age groups

Just at an hour drive from Dubai is the fantastic Yas Waterworld and Ferrari World in Abu Dhabi. Another destination that everyone pushes to be included in the visit. Yes it makes sense and again with kids it’s a great destination. Kids simply love the water world, the Ferrari World. There is lot of action there, speed, food, roller coaster, sailing, canoeing, yatchs, shopping, hotels and more. The Grand Mosque is another good bet, but only if you have time. If it’s a day trip, forget it.

Big Ferrari

Big Ferrari

Unlimited fun and shopping in Dubai

Dubai is known for shopping, global brands, food, gold jewellery, malls, great cars, big villas, iconic structures. It’s a best fit for leisure traveler and great MICE destination for a business traveler. Emirates one of the finest airline of the world and the Dubai airport, it’s a transit home for thousands of globetrotters every day. I have to say it’s a huge airport. Next time you have an early morning flight, see for yourself how big the airport is. And don’t take a connecting flight with a shorter time between connections. Trust me for this.

During my very recent transit travel from Dubai with Emirates a month ago, I was on my way to Jordan, Amman and the Dead Sea, the aircraft was parked so far that I had to actually run between gates to catch my connecting flight. Phew !!! That was close.

For the budget traveler, I suggest Sharjah is a good choice. Air Arabia, Fly Dubai are a good choice. Dubai is just about 30-minutes by transport from Sharjah (depending on what hour of the day you are travelling).

Visit here for Corporate Incentive Travel or MICE Magazine 

Dubai is great value for money. And a great destination as well.

KRABI – The HoneymoonersParadise


It’s that time of the year in India where marriages are being solemnised, (consider today 25th October – 30,000 marriages in Delhi city alone) and young couples mark the auspicious new beginning of their blissful, married life.And to celebrate these moments of togetherness and newly found love, Indians like any other community of the world take their better halves for a sweet honeymoon.

And beaches of Thailand are first on the mind of many a honeymooners !


My work has been taking me to Thailand over the last few years, and though I love Bangkok for the skyline and being a much mature city, Krabi occupies a special place in my heart – as a ‘Honeymoon’ paradise. I have been to Krabi on several occasions. But I still remember the first time, where I concluded that indeed Krabi is purely a honeymooner’s ultimate choice, rather than a city for a business traveller. One would be surprised that beyond the airport, the life in the city looks more like village unless you get closer to the sea where most of the high-value luxury resorts throng. It’s quite a distance drive from the airport to these resorts and the roads on way are more secluded, no traffic like Bangkok, and no action like Pattaya. You tend to become a little jittery, and you have second thoughts about your choice of destination.

No shopping malls, just road side local restaurants, no cinema halls, not much sightseeing. This small Krabi town belongs to fishermen and farmers.


The city has something in store for you. The best is yet to come.



Enter the large luxury resorts closer to the beach and you heart starts to pump normally and you are at peace. People say that sheer sight of water is therauptic. So true. Krabi is pure therapy.

Mesmerising beauty, virgin beaches, clear water, stunning live rocks in the middle of the ocean, make Krabi a spectacular photo op, specially with your spouse. If you really love live rocks, Chicken Island is the place to be. (Suggest, take a speed boat).

The destination is absolutely peaceful and calm. Such that the couple can enjoy intimate moments together and kick start a new life, with less distractions, just by themselves. Long walks along the coast, local sea food, wine, spa and natural charm enthral you to the heart. For this very reason, charters full of newly weds from across the world land in Krabi to celebrate their honeymoon.

The destination is also popularly known as the gem of southern Thailand. It’s a great place to unwind as well. For those looking for solace, water sports, recreation & total relaxation, Krabi is the destination to be.

Pools overlooking the sea, the palms, the rocks. Since the Krabi city doesn’t offer much, all the recreation is created indoors. One would just not like to leave the resort for anything else. Its a great option for a two-day complete de-stress and detox.


Even if it’s your second honeymoon Krabi is certainly the destination to be. Don’t think, just pack and go.

Visit here for Corporate Incentive Travel or MICE Magazine